Tag Archives: Transparency

Look through your target customer’s eyes


Every day, firms touch intimate parts of our lives, yet fail to engage as partners while harvesting our private bits and bytes. Cell phones track our location. Utilities put smart meters on our homes, but do not show me the … Continue reading

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CARU Refers Club Penguin Planet to FTC | News – Advertising Age


The following story appeared in Advertising Age today. CARU has been actively referring cases to the FTC for years. As the title of the article “Self-Regulatory Group Refers Club Penguin Planet to FTC” points out, some of the advertising industry’s … Continue reading

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ROI and Other Magic


Last time I talked about the need for data classification. As noted, this process is one of the most fundamental and most often overlooked components of: Information Privacy Programs Data Security Programs Business Continuity / Disaster Recovery Programs The classification … Continue reading

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Customer Profiles – Part 1


In my last post, Behavioral Targeting, I mentioned that I used a home-grown form of customer tracking when I worked on Wall Street. I explain a bit more about that in this post. I will describe more about the process … Continue reading

Posted in Behavioral, CRM, Definitions, Economics, History, Personalization, Privacy, Regulation, Social CRM, Trust | Tagged , , , , , , , , , , , | Leave a comment

Knowledge = Money. How About Value?


This post is one in a series on Privacy & Security, and covers some of the intersections of these domains for those who are not practitioners with in-depth understanding of the associated disciplines. In my post on Privacy & The Economy, I outlined some of … Continue reading

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Privacy & The Economy


My first post in this series discussed the confusion felt over the differences between Privacy & Security. This time, we examine privacy and its connection to the economy. Privacy & Trust Issues To understand privacy today and where we may be … Continue reading

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Transparency


The term “transparency” is becoming more commonplace in corporate executive suites, and part of the lexicon in any role concerned with customer relationships e.g. Corporate Social Responsibility, CRM, Privacy and Audit. What Is Transparency? The exposure of information about processes … Continue reading

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