Tag Archives: Targeted Marketing & Advertising

$#*! My Dad Says


Just wondering whether one day we’ll be treated to a new sitcom that updates $#*! My Dad Says. Perhaps something more contemporary like: Dumb $#*! We Said on Social Networks! Suggestions?

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Look through your target customer’s eyes


Every day, firms touch intimate parts of our lives, yet fail to engage as partners while harvesting our private bits and bytes. Cell phones track our location. Utilities put smart meters on our homes, but do not show me the … Continue reading

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Relevant Articles 07/09/2011


Latest Legal Developments in Privacy, Data Collection and Security – Loeb & Loeb LLP State and federal lawmakers continue to introduce bills regulating the collection, use and security of consumer and personal information. The proposed federal bills could change the … Continue reading

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Daily Diigo 07/08/2011


Agencies educate clients on privacy – Direct Marketing News “There are benefits to data collection; we know it creates a better experience, and we know that it creates an environment for better advertising. We also know that there is a … Continue reading

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Behavioral Targeting


This post is one in a series on Privacy & Security, and covers some of the intersections of these domains for those who are not practitioners with in-depth understanding of the associated disciplines. Behavioral Targeting The tracking of consumers as they surf the Web … Continue reading

Posted in Behavioral, FTC, Law, OMMA, Privacy, Regulation, Self Regulation, Targeted Marketing & Advertising, Videos | Tagged , , , , , , , | Leave a comment

Defining Privacy


One of the things I notice while reading about privacy issues today is the lack of a definition of the term privacy. How can we make laws, regulations, and instantiate frameworks or intelligently discuss this privacy thing, if we cannot … Continue reading

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