Category Archives: Privacy

Look through your target customer’s eyes


Every day, firms touch intimate parts of our lives, yet fail to engage as partners while harvesting our private bits and bytes. Cell phones track our location. Utilities put smart meters on our homes, but do not show me the … Continue reading

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Why privacy is bulls**t


In an increasingly hyper-connected world social media users flit from one new technology to another, followed closely by their 5 million BFFs, marketers, advertisers and scammers. Wherever crowds like that congregate there is opportunity for both great risk and reward. … Continue reading

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Corporate Social Responsibility and Weasel Words


This story about an Aaron’s Rentals franchise practice of installing software that enables the seller of rent-to-own computers to disable or track its computers broke a few days ago. The video above provides a summary, if you missed the story. … Continue reading

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CARU Refers Club Penguin Planet to FTC | News – Advertising Age


The following story appeared in Advertising Age today. CARU has been actively referring cases to the FTC for years. As the title of the article “Self-Regulatory Group Refers Club Penguin Planet to FTC” points out, some of the advertising industry’s … Continue reading

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Online Presence – Property or Person?


The premise at a recent CES panel was that Americans view their personal data as property – an asst that can be can be given away or sold. This attitude puts American culture at odds with many others in the … Continue reading

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ROI and Other Magic


Last time I talked about the need for data classification. As noted, this process is one of the most fundamental and most often overlooked components of: Information Privacy Programs Data Security Programs Business Continuity / Disaster Recovery Programs The classification … Continue reading

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Treat Data As Dollars


One of the things that always surprised me while working with corporate information over the years is the lack of a data classification program in the majority of firms. Working with many well-known corporations around the world, I get to … Continue reading

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Cheaper To Keep Them


An enduring concept regarding customers is that it is cheaper to retain existing customers through good service than to create a situation where you have to continually find new customers because you have alienated the old ones. Security Breach / … Continue reading

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Back To Our Future


This post is one in a series on Privacy & Security, and covers some of the intersections of these domains for those who are not practitioners with in-depth understanding of the associated disciplines. History Points to Privacy’s Future Today’s post explores the history of … Continue reading

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Customer Profiles – Part 2


In my last post, Customer Profiles – Part 1, I described how I used a home-grown form of customer tracking when I worked on Wall Street. The Results Turned out that customer profiling gave the department an excellent way to … Continue reading

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