$#*! My Dad Says


Just wondering whether one day we’ll be treated to a new sitcom that updates $#*! My Dad Says.

Perhaps something more contemporary like: Dumb $#*! We Said on Social Networks!

Suggestions?

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Look through your target customer’s eyes


Every day, firms touch intimate parts of our lives, yet fail to engage as partners while harvesting our private bits and bytes.

Cell phones track our location. Utilities put smart meters on our homes, but do not show me the value. Online browsing, TV viewing and our paths through stores are tracked.

What’s in it for me?

  • Privacy breach? Maybe.
  • Breach of trust? Likely.

What tangible value do you provide to me for tracking my behavior? No, all the free content does not make up for that growing creepy feeling.

People need to see the value in change. Invite participation to increase feelings of trust. Trust improves the chance change will be accepted.

It’s a marketing and culture change problem.

New uses of their data make some consumers uneasy. Why? We are willing to trade data for value.

Do customers trust you with their data? Should they?

Tracking provides more data but introduces Privacy risks. Security protects the data but the real issue is trust.

Trust provides better quality data. Quality data provides greater insight.

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Relevant Articles 08/02/2011


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Relevant Articles 08/01/2011


  • “Using Facebook and Facial Recognition to ID Random People: A professor at Carnegie Mellon conducted a study recently and found that about one third of people he took snapshots of on campus could be identified using Facebook and a facial-recognition technology recently bought by Google. Not only that, but 27% of those folks had information on their Facebook profiles — like birth date or birthplace — that enabled him to correctly predict the first five digits of their Social Security numbers (you know, the part of your Social Security number that’s supposed to be totally secret).”

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Relevant Articles 07/31/2011


  • The bill fails to provide significant new resources to investigate and prosecute more cases involving child pornography. Meanwhile, it would put millions of Americans’ personal information at risk of being hacked and stolen from service providers’ databases.

  • Of the 23 agencies surveyed, only 12 have developed guidance on social media records management, and 12 have updated their privacy policies to address social media use and only seven have identified and documented security risks related to social media use, according to the report.

  • Sotto who heads up Hunton’s global privacy and information management group, is in Dallas to appear Friday before a Texas Bar continuing legal education gathering.

    “What we have is, at best, a melange of laws imposed in many cases on the same data sets,” Sotto said. “It’s brutal for a company … This is a nascent area of law. We don’t have a good sense of how to regulate it.”

    The U.S. has what’s known as a “sectoral regime” for regulating privacy, she said. That means financial institutions are regulated differently than health care providers, who in turn are handled differently than entities that gather data online about data.

  • The @BarackObama account currently has 9,367,217 Twitter followers. Yesterday it may have had over 9.4 million, but 30K is a tiny fraction of that. As @MelindaByerley pointed out on Twitter, “33k @BarackObama followers lost out of ~9m followers = unsubscribe rate of <.4%. Don’t see what the fuss is about.”

  • It is important for startups to properly instrument the data they track so that they can get a handle on the true health of their business. If they track only the vanity metrics, they can get a false sense of success. Just because a startup can produce a chart that is up and to the right does not mean it has a great business. A mobile apps could have millions of downloads but only a few hundred thousand active users, or a freemium website might see exploding traffic growth but barely any conversions to paying users.

  • Researchers at U.C. Berkeley have discovered that some of the net’s most popular sites are using a tracking service that can’t be evaded — even when users block cookies, turn off storage in Flash, or use browsers’ “incognito” functions.

    The service, called KISSmetrics, is used by sites to track the number of visitors, what the visitors do on the site, and where they come to the site from — and the company says it does a more comprehensive job than its competitors such as Google Analytics.

    But the researchers say the site is using sneaky techniques to prevent users from opting out of being tracked on popular sites, including the TV streaming site Hulu.com.

Posted from Diigo. The rest of my favorite links are here.

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Relevant Articles 07/27/2011


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Relevant Articles 07/25/2011


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Relevant Articles 07/24/2011


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Relevant Articles 07/23/2011


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Relevant Articles 07/22/2011


  • In advanced markets, the firm believes the promise of mobile payments driven by NFC technology is at least four years away from reaching mass adoption. “The biggest hurdle is the need to change user behavior by convincing consumers to pay with mobile phones instead of cash and cards,” said Sandy Shen, research director at Gartner.

  • If done artfully and well, mobile media and technology is capable of reversing a century-old model of selling — where salespeople went to people’s homes or waited for interested consumers to come to them. In some ways, mobile replaces the traveling and in-store salesmen with the newer (albeit slightly creepy) model of the “following salesman.”

  • An explosion in threats against the nation’s cybernetworks has led the Pentagon to develop a cyberwar strategy and prompted states to open cybersecurity offices.

  • In an organization, it’s human nature to resist change and to stick with the status quo that’s often more comfortable and safe. Some of your teammates in your company may be devil’s advocates who claim they want what’s best for the business while they oppose initiatives for Innovation. As a leader and innovator-in-chief of your company, it is critical to drive the culture of Innovation throughout the organization even in the face of opposition.

  • IT governance springs from the simple and common desire to align IT departments more closely with an organization’s most important business needs. Done right, the process unites IT and the business side in a partnership that helps companies leverage technologies not simply for their “wow factor,” but to capitalize on opportunities to save costs, improve business processes and edge out less innovative competitors.

  • It’s been one quarter since Facebook offered an explanation of its privacy efforts to the FTC and one month since Google confirmed it was the target of an FTC antitrust investigation. Now it seems both tech giants have decided to pay more attention — and more cash — to Washington.

  • Eight common sense tips for maintaining a safe internet environment in your home.

  • In May, OLG began rolling out the new facial recognition system designed to keep tabs on the province’s estimated 300,000 “problem gamblers.” Cameras were mounted at casino entrances to digitally scan the faces of all visitors. Problem gamblers who voluntarily signed up for the self-exclusion list can be stopped by security staff from playing at the casino. But regular casino visitors will also be digitally scanned, although their facial photos are almost immediately discarded if their name is not on the list.

  • Following a lengthy debate, the bill, Secure and Fortify Electronic (SAFE) Data Act, passed the House Subcommittee on Commerce, Manufacturing and Trade. Introduced by Rep. Mary Bono Mack, R-Calif., the legislation would pre-empt state data breach notification laws and require compromised companies to notify the Federal Trade Commission and affected individuals within 48 hours of determining those whose personal information was lost or stolen.

  • The Facebook page for Pfizer has returned online after it was compromised by hackers who posted remarks disparaging the pharmaceutical giant. U.K.-based group The Script Kiddies claimed responsibility with gaining control of Pfizer’s Facebook page, which has nearly 30,000 followers, to post updates that called the company “corrupt” and “irresponsible.”

  • The Information Commissioner’s Office has confirmed it has passed to police the files of an investigation carried out five years ago into the sale of private information to journalists.

    The transfer of the files, from Operation Motorman, a 2006 inquiry into the use of private investigators by newspapers, which documented the practices of Stephen Whittamore and associates, marks the widening of the phone hacking inquiry to the broader issue of paying for confidential information.

  • As anybody with a basic understanding of corporate governance will tell you, the buck ultimately stops with with the chairman and chief executive.

    Just because Murdoch Snr was not made aware of the claims of wrongdoing early, as both the chairman and chief executive of News Corp he is ultimately responsible. He and his board of directors are there to serve the company’s shareholders, while acting in accordance with all legal and regulatory standards and diligently applying risk management.

    Responsibility for the governance and culture of a corporate reside with the board and chair. They must delegate responsibilities to management, but also ensure that management is accountable to them.

  • Rupert Murdoch’s Fox News television channel had a “black ops” department that may have illegally hacked private telephone records, a former executive for the station has alleged.

  • The bones of Adolf Hitler’s deputy, Rudolf Hess, were exhumed under cover of darkness, burned and secretly scattered at sea, a cemetery administrator in the Bavarian town of Wunsiedel said Thursday.

  • Recent hacking attacks on Sony Corp. and Lockheed Martin Corp. grabbed headlines. What happened at City Newsstand Inc. last year did not.

    Unbeknownst to owner Joe Angelastri, cyber thieves planted a software program on the cash registers at his two Chicago-area magazine shops that sent customer credit-card numbers to Russia. MasterCard Inc. demanded an investigation, at Mr. Angelastri’s expense, and the whole ordeal left him out about $22,000.

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